The Direct Selling News Association Welcomes Agel Enterprises As The Newest Member In Its Organization

Posted: November 06, 2007

-- The DSA Is The Leading National Trade Organization For Direct Selling Companies And Provides Credibility For Agel As An Ethically Run Network Marketing Company --

PROVO, Utah – Nov. 6, 2007 – Recognized as a world leader in suspension gel technology for nutritional supplements, Provo-based Agel Enterprises was accepted as a full member in the Direct Selling Association, the leading trade organization for network marketing companies.

The board of directors for the association approved in September the application of Agel, after Agel completed the one-year pending period required for full membership in the association. During this time, the DSA reviewed Agel’s marketing and business plans to ensure they are in compliance with all provisions of DSA’s Code of Ethics.

“We have always taken pride in our ability as a leadership team to operate Agel with the utmost integrity and ethics,” said Glen Jensen, CEO and founder of Agel. “Receiving acceptance into the DSA after operating for two years is a great accomplishment and one that shows Agel’s commitment to honesty, transparency and ethical practices.”

The Code of Ethics is a set of self-regulatory codes that all members of the DSA are required to comply with. Members must also promote the ethical code in its business practices as a condition of continuing membership in the association. This year 11 companies, including Agel, were accepted as full members.

“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA’s President Neil Offen. “By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field sales force and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

The DSA’s Code is enforced by an independent administrator who investigates allegations and complaints about member organizations from individuals or businesses.

ABOUT DIRECT SELLING ASSOCIATION
DSA is the national trade association for leading firms that manufacture and distribute goods and services sold directly to consumers. In 2006, U.S. direct sales were more than $32 billion with more than 15.2 million direct sellers nationwide. There are more than 220 active or pending companies that are members of the DSA. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit www.dsa.org.

ABOUT AGEL ENTERPRISES, L.L.C.
Agel Enterprises, L.L.C. was established in 2005 when company officials introduced suspension gel technology, a new product line that delivers a variety of scientifically proven nutritional supplements in single-serving gel form packaging. The network marketing company is headquartered in Provo, Utah and is currently operating in more than 40 countries. Industry veterans Glen Jensen and Craig Bradley founded the company.